Billions of data around you:
our strategies for reading it
interpreting it and creating
real value.
SIDE BY SIDE FOR DIGITAL BRANDING AND LEAD GENERATION!
Europromas Strategy is the strategic core of Colibri, the true innovation within the Europromas Group. A division dedicated to those who want to become known in the world, to those who want to find new customers and of those who want to get the most from their digital marketing system!

Through an integrative approach you will discover that the various pieces of information around you are fundamental elements in approaching the web and for the development of any digital business on any market in the world, to be able to develop branding and lead generation of quality (also among industrial fields or in niche areas).
MAIN STRATEGIC ACTIVITIES

Digital Intelligence for Branding and Lead Generation

An innovative method of analysis based on the detection and study of the meta-data of Google, that follows a simple logic: observe before you act!
Through an easy to read approach and competitive costs, we are able to detect, analyse and define a series of strategic parameters and vital information for any strategy and/or web project of B2C and/or B2B types.

Detection and prediction of the potential demand for goods and/or services in Italy and/or among foreign markets (even among emerging markets), to estimate the potential market, accessible markets, controlled markets, to define the effective market share of a site, define the qualitative distribution of optimal keywords (suggested by Google), study and predict the dynamics of SEO positioning between competing brands, estimate the amount of interest in a market, arriving up to the study of actual competitors and SEO, also by analysing the backlinks, the quality of their composition and much, much more...

Digital Advertising B2B and B2C

As the Digital Intelligence suggests, the network generates demands every second (potential demand), that if unattended, is dispersed among the players that are located in the first positions of Google.

Our solutions for digital advertising is to patrol this demand, where it is formed, through a particularly performant application of techniques based on Ad-word Search and Display, YouTube Display, LinkedIn ADS and LinkedIn InMail and Facebook/Instagram ADS... also in B2B areas, ensuring the highest of performance, with a mathematical check of costs (cpc) thanks to extremely precise forecasting tables, which flank the advertising plans among different channels.

Our digital advertising plans also allow to patrol demands concerning opponents’ brands, on a target site, using strategic themes (interest groups) on any market in the world and in any language!

Integrated systems for E-business

Having operated in E-commerce since 2008, we have designed a method to be able to concretely sell to any market in the world, rapidly and at affordable prices.

This regards implementing a well defined integrated system : composed of a solid and reliable sales platform (on line store based on Prestashop, Magento or custom in PHP...), by a web-marketing strategy to disclose the platform on the potential demand through online advertising, targeted by a strategy of retail marketing-based, a mix between talking about the product and the trade proposals (offers and promotions!), all completed by a quality of mail-marketing policy, dedicated to both current and prospective customers.

The strength of an integrated and well-tested system, for rapid online sales success!

Development of real strategies SEO-SEM

Nearly every consultant of the web talks about SEO, a world in which everybody declares to be experts; Europromas on the contrary, are dedicated to a realistic and truly proven strategy.

Preliminary analysis of the site and of the business to be promoted, awareness of the main competitor, keyword definitions and coherent strategies with set objectives, the activities of technical optimization of the web project code, implement any SEO tools, analysis of the editorial plan for the integration of new content, activity of indexing in search engines, management of link popularity, creating and integrating advanced sitemap and much more...

These are veritable, activities carried out for medium/medium-long periods, through a constant report shared with the customer and monitoring both activities among competitors in the industry together with the market trends in question (keyword-core of reference).

SUPPLEMENTARY ACTIVITIES

Digital-PR for brand building

Digital-PR activities are fundamental to the qualitative growth of any brand, we offer custom of flat deals (with a monthly fees).

Main activities: management of relations with press and trade journalists, creating digital press review, reporting of actions, press-release developing, writing articles for websites and magazines, planning and carrying out interviews with the audit customers.
Multi-channel communication support activities: integrating Digital-PR actions and social media actions.

Link building and B2B directories developing

The link building is a SEO technique developed to increase the number of inbound links to a website. The purpose of this practice is to increase the popularity of the target site, according to customer's strategies (pure branding, product branding, influencing activities...)

Industry directories developing: even this SEO technique is dedicated to the growth of the value of the brand on the net, is about to identify strategic directories and with a coordinated strategy, to sign-in in these business on line index the target-site.

Insight managing and advanced analytics

In order to be able to make a digital strategy, the marketing of the customer must be able to read the data behind the web: a site, a store, but also behind the social channels: Youtube, Facebook, Linkedin, Instagram...

Europromas always supports the customer in the reading and understanding of this data-set, that composes the digital insight of a brand, knowing how to read and interpret the scenario is fundamental, as well as the advanced use of important tools, such as Analytics and Web Master Tool...

Training and business courses

The marketing-world is changing quickly, making dynamic markets and exigent customers.

Can be performance only with a continuous training, which prepares the company for the change, not only in communicating, but especially to the technological and strategic evolution of the digital world.

For these reasons we make training activities for managers, (in mini-team or groups), bringing know-how, skills and strategies directly inside the companies.

MAIN CUSTOMERS
Alberti Umberto
Ascon Technologic
Autogrill Group
BCC Banca Centropadana
Ceramtec
CR-Technology
Credito Fondiario
Dalmar
Darag Assicurazioni
Emuge Franken
Euroklimat
Excetek
Falc Instruments
Faspar
Fibro Läpple Group
Friggi Cutting Solutions
Gesam
GFL Skin Care
GlassDrive Saint-Gobain
Gyproc Saint-Gobain
Hoval Italia
IMI Critical Engineering
Isolmant Tecnoasfalti
Isover Saint-Gobain
Item Industrietechnik
The Linde Group
Luxtower
Marabu Italia
Me.T.A.
Milexia
Millutensil
Nilfisk Italia
OLMA
Optotec
PAM Saint-Gobain
Pepperl+Fuchs
PFERD Italia
R+W Italia
Rastelli Raccordi
Recordati Group
Rival
Rothenberger
Roxtec
Saint-Gobain
SIT Automation
Soitaab Impianti
Stommpy
Terreal Italia
Tesar
Teva Italia
UCIMU
Vibrowest
Zambon
Carl Zeiss